Promote a country on the Internet - what governments in the Middle East can do

In an earlier article Votes from the Internet - the Most popular Middle Eastern Gulf country, I talked about the popularity of different Gulf countries using a keyword research tool. Dubai is the clear top choice. To push the idea forward, here I’d like to talk about what governments can do to promote their country on the Internet

Why should governments care about online promotion? It is important from Nationals identity perspective!

The Middle East gives a not-so-good impression to foreigners. Let’s look at the numbers

Top keywords associated with the Middle East or Africa or Iraq

It is a pity that all the top 10 keywords related to the Middle East, Africa and Iraq are negative associations. Because of sampling methodology, this may not represent the views of most Internet users, but it does reflect the views of a large number of Internet users. To change how their countries are perceived by foreigners, governments in the Middle East should act

Other benefits from promoting a country online

To name a few, governments can benefit from

  • Increased foreign investment
  • More tourists and higher tourism spending
  • Improved foreign relations

What governments should do - use online marketing techniques like businesses do

It is not rocket science. Governments can take simple steps to promote their countries online

  • Create English websites for government departments. Websites of many ministries are in Arabic. One example is Kuwait’s Ministry of Planning. It provides very useful information about the Kuwaiti economy for businesses and potential investors. Yet the information is only in Arabic. The English version has little information, and it was updated in 2001
  • Advertise on the Internet targeting specific keywords. Dubai is attracting lots of Internet traffic. If another Gulf country wants to increase its exposure, one good way is to target keywords related to Dubai. If a place like Qatar is competing with Dubai for businesses and tourists, it should advertise on search engines, and aim to display Qatar websites when people search for Dubai keywords. These are the top 10 keywords on Dubai that other Gulf countries can target
    • Dubai
    • Cheap flights Dubai
    • Dubai map
    • Burj Dubai
    • Jobs in Dubai
    • Dubai jobs
    • Dubai hotels
    • Jobs opportunities in Dubai
    • Map of Dubai
    • Dubai hotel
  • Create portals to promote their countries. If I google Qatar, Qatar Airways shows up on top. This shouldn’t be the case when a government is serious about promoting its country. On this aspect, Gulf countries can learn from Singapore. If I type Singapore on google, the first result is an official government portal promoting tourism called Uniquely Singapore. The third result is called Singapore Infomap, an all-purpose portal for foreigners interested in playing, working, studying and doing business in Singapore. It is run by the Ministry of Information, Communications and the Arts

Online promotion needs to be met by offline delivery

If a government really takes the steps to promote their country online, perhaps a country like Bahrain can match the popularity of Dubai with relatively little efforts, at least on the Internet. More importantly, online marketing should be met by actual experience. From the moment when visitors come to a country, they should be able to experience good hospitality. Again, Dubai’s e-Gate is a great success

Read what other bloggers write about the Middle East, some posts touch the government’s stance towards the Internet (good and bad, un-censored and un-official, but these are the stories they tell over the Internet)

Crosswords Arabia

The same technology that enables liberalization and democratization also enables terrorism. Programs that provide almost perfect encryption to reformists in China also hide information about terrorists

An Englishman In Saudi Arabia

Dear Saudis, be ashamed. Be very ashamed. You’re almost as fat as the British and we’re one of the fattest groups of fat fatties you’ve ever seen

Internet Anthropologist CEO

The Saudi Ministry of Islamic Affairs has announced the upcoming launch of a website aimed at fighting extremism and to reform individuals with extremist views. The website, which will have sections in Arabic and in English, is aimed at Muslim audiences worldwide

Expositions of Arabia

Whereas before the advent of the internet, poorly paid expatriate workers were forced to use the services of the MOC to call home at expensive rates to India, Pakistan, Bangladesh, and the Philippines to name a few places, they now have the opportunity to use cheap internet telephony such as Net2Phone or international calling cards that connect through the internet. However, the MOC has criminalized the use of such services and blocked access to websites of internet telephone services

Deera Chat

Here in Kuwait we have all the basic components we need to have a free internet service for every single person living in the Kuwaiti soul … so why it is not happening and what it happens, how it would benefit me and you?!

Boycott Batelco

The Bahrain Internet Society will be hosting Fahad Al-Shirawi, the managing director of 2Connect at the BIS’ premises in Umm Al-Hassam tomorrow evening (18 June) from 1900 - 2100 to talk about his company’s offering Internet for free in Bahrain

Harith Digest

Oman plans to license several new Internet service providers, in a further liberalisation of its telecommunications sector, state news agency ONA said on Friday

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Getting around in Kuwait - by Taxi

A typical taxi-cab

The most common form of transportation in Kuwait is by private car. But if you don’t drive, or don’t want to look bad driving a Toyota next to your friend’s BMW, taxis are the only viable alternative. Buses are infrequent, slow, and the routes they go are very limited. Usually only blue-collar expatriate workers take them

Here are some tips that may help you improve your experience with Kuwaiti taxis

1. Call taxi (241-3414) instead of waiting for street cabs
When I am in Kuwait City, this is the number that I call the most: 241-3414. It is the phone number of one of the larger taxi companies. It is probably the most important number for visitors. I use them for the following reasons
- After you call, they usually come pick you up within 5 minutes
- Cabs are coordinated centrally and are connected to a radio system. They have some English-speaking operators in their call centers. So when I want to go somewhere, as long as I have the address, the driver will find a way to get there through radio

Alternatively, you can wait for street cabs, but you have to believe that you’re lucky. Sometimes they come within 5 minutes, while sometimes they never appear

2. Negotiate the fare before going anywhere
Taxis have meters, but the drivers don’t charge by the meters. At the end of the journey, they’ll just tell you what the fare is. It is EXTREMELY important that you and the driver agree on the fare before you start moving, or you’ll probably pay more than you have to

Here are the going rates, based on my personal experience
- Kuwait International Airport - Kuwait City, 5 KD
- Short distance within Kuwait City - 2 KD
- Long distance within Kuwait City and vicinity - 3 - 4 KD

If they charge you more than that, bargaining helps. Street taxis are usually cheaper than the call-in taxis

Licenses of a taxi driver, photo taken from the back seat
Taxis are heavily regulated in Kuwait. Drivers are required to apply for various licenses (I counted 4) before he can carry passengers in a taxi. This red tape has driven up the price. Comparing journeys of similar distances, fares in Kuwait are up to 50% higher than fares in Dubai. For short-distance journeys, the difference may be even higher

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Speed up travel at Kuwait Airport - Hala Services for visa / immigration

One of the most frustrating things that can happen to travelers is delay at the airport. The issue has been particularly serious in Kuwait for arriving visitors who’re non-GCC Nationals. There have been times when I had to wait more than 2 hours at the airport before being allowed to enter the country. So I decide to find out and share some tips to help other people save time. Hope this is useful for you

The problem - lengthy visa procedure at Kuwait International Airport

Kuwait has a visa process that is restrictive by international standard. Every non-GCC visitor has to apply for visa in advance before entering Kuwait. In 2004, the Ministry of Interior has adopted a policy to open up its borders. Nationals of the following countries can apply for visa at the airport

  1. USA.
  2. UK.
  3. France.
  4. Italy.
  5. Germany.
  6. Canada.
  7. Australia.
  8. New Zealand.
  9. Japan.
  10. The Netherlands.
  11. Belgium.
  12. Luxembourg.
  13. Switzerland.
  14. Austria.
  15. Sweden.
  16. Norway.
  17. Denmark.
  18. Portugal.
  19. Ireland.
  20. Greece.
  21. Finland.
  22. Spain.
  23. Monaco.
  24. the Vatican.
  25. Iceland.
  26. Andorra.
  27. San Marino.
  28. Liechtenstein.
  29. Brunei.
  30. Singapore.
  31. Malaysia.
  32. Hong Kong.
  33. South Korea.
  34. China.*

*They recently excluded China, but the decision was not publicized. Customs officials told me they originally did not plan to restrict Chinese visitors. However, thousands of prostitutes and criminals flock to the country and stay there using the loophole. Therefore, when you arrive at Kuwait International Airport today, you will see notice boards stating people from these 34 countries can obtain visa there, with big crosses covering the word “China”. Moreover, Nationals of Malaysia, Singapore, and Hong Kong were screened in extra caution (that means extra wait time!), because Kuwaiti officials are concerned that Chinese may try using fake passports of these 3 countries to enter Kuwait. They have no way to tell from the look, whether someone is from Malaysia, Singapore, Hong Kong or China

Usually people need to wait for 1 - 1.5 hour to have a visa issued. If you don’t want to wait, here is a good service to use

Solution - Hala (Meet-and-greet) Services
Realizing this problem, entrepreneurs have found a way to speed up the visa process. This is a service run by a private company called Hala Services Kuwait. User can register online or call them at +965-842-842 (Ext. 304) to ask for help. Of all the services they provide (from welcoming you by flowers and dates at the gate to wheelchair assistance), I recommend the airport visa service

I tried it myself. As soon as I stepped out of the plane, I saw a lady holding up a cardboard with my name on it. Then she escorted me directly to the visa counter. Instead of waiting in line with the other ~100 travelers, we bypassed the whole process by using a special counter. 15 minutes later, I was already outside the airport

It costs 1 KD (~3.5 USD), but it’s worth it as I don’t have to worry about waiting. Now I don’t have to worry about arriving after a 747-400 from Amsterdam, and how long I have to wait until they give you a visa

For more information,

Hala Services in Kuwait’s International Airport


Kuwaitah website on Kuwait visa procedure

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United Arab Emirates (UAE) / Dubai Internet censorship

Despite all the fun we have in Dubai, there’s one thing in common that most people are annoyed by - Internet censorship

If you travel to the United Arab Emirates, you’d probably find that some of the sites you like suddenly go down. In fact, the dominant ISP, Etisalat, use proxy server blocks certain websites that they deem inappropriate to be viewed. An exact account of what sites they block is not publicly available, but hearsays suggest sites are blocked for the following reasons

1. Political
- Sites related to Israel or Jihadism
- Terrist organizations
- Sites on how to bypass censorship

2. Social
- Homosexual behavior, e.g. the Gay and Lesbian Arabic Society
- Online casinos
- Pornography
- Certain online dating websites

3. Economical
- Internet phone services such as Skype. As Etisalat is also the incumbant telecom operator in the UAE, things that can put its revenues at risk are banned

A site called hrw.org contains more information on censorship in the UAE

Whenever there’s censorship, there are ways to get around it. Numerous websites publish tricks on bypassing the Etisalat proxy server (some are still not blocked). I’m not detailing the how-tos here as it’s politically inappropriate to do so

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